Assalamualaikum, hey guys!
and welcome to you to :
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"The section where basically I will share or comment about the chapters that I have learn in Information Technology (IT) class. This section is also part of the IT assignment where each one of us must share, insight or comment about what we have learn each week"
- Muhammad Hanif bin Mohd Hambali
emm.. probably this might be the last lesson section of IT subjects.. so sad *seriously??
so for this last post, Im gonna share my point of view which is about "Building a customer - CRM" and "Integrating
the Organization from End to End - ERP".
so first, lets have a look..
Chapter 11 - Customer Relationship Management.
Organizations can find their most valuable customer through Recency (how recently a customer purchased item), Frequency (how frequently a customer purchased the item) and Monetary value (how much a customer spends in purchased item).
The tree phases in evaluation CRM
It is involve:
1. CRM reporting technology
2. CRM analysis technologies
3. CRM predicting technologies
Eventhough CRM bring benefit to the organizations, there are also have the disadvantages of CRM. which is the ugly side of CRM. From the CRM, customer can identified the weaknesses of the organization. and this can influences other customers.
Thus, the organizations must ensure that they perform the
best in order to influence customer in a good way.
there are some ways of using analytical CRM in order to enhance decision:
1. Operational CRM
2. Analytical CRM